Individuals & Entrepreneurs

“When I first met with Jerrell, I was doing well on paper, I had a “good job”, was earning “good money” and everyone told me I should be proud. Yet, I did not feel fulfilled- if i was doing so well, why did I still feel like I was stuck with no idea of what to do about it?

Working with BSA for just 3 months gave me real clarity on where I really was, what I truly wanted, and how to get it. Jerrell helped me craft my business to fit the life I want and get to what, who, and where I know I was meant to be.”

-Michael T. CEO/Founder

Identify Goals

Clarify Reality

Analyze Options

Define a Way Forward

BSA takes you beyond “okay”, on to where you want to be.

Why am I Here?

BSA works with those whom have either achieved a level of professional success, yet realize something is holding them back, or have an enviable career, but feel they should be doing work that supports the life they want and not living a life that revolves around their work.

Either way It can be frustrating knowing you’re capable of doing great things, yet still something is getting in the way. At BSA, we coach, train & support our clients through career and business transitions, providing the clarity that only someone who has walked that path can.

What to Do?

Knowing where you are and where you need to go is critical, but isn’t much use if you don’t know what to do. Creating a clear path and outlining the steps you need to take is what our Career Coaches & Advisors do for you. BSA brings our experience, resources and assets to work for you and your goals as if they were our own.

Where Does it End?

One of the biggest problems with doing well is that “rocking the boat” can seem to mean risking what you have built. BSA helps you foresee & mitigate risks, while managing relationships where needed. On the path to your true ambition, we help you cut through the ropes that hold you back without burning bridges.

Issues We Solve

Founder’s Story

After completing studies in the United States, I started my career in London’s executive recruitment industry which quickly led to a move to Amsterdam in 2005. There I experienced almost everything I thought I needed to about people, business, management, corporate life and success at an early age and was admired by those I worked with, but I was already starting to feel “stuck” in the career I had built before i had reached the age of 30.

Leveraging my experience planning, launching, and building new businesses for a publicly listed MNC, I opted to take on the challenge of opening new businesses for them across Europe & Asia to “spice things up” for myself and advance my development. However, 5 years later I found myself wanting more, so I had to make a choice:

Continue “going through the motions” at work while feeling unfulfilled with my path?


Push beyond “o.k.”, and take an unconventional route that would excite and challenge me daily?

Since choosing option B, I have spent my time supporting some of the largest corporations in the world, helping their executives, managers, and team members become better than they ever thought they could with BSA’s Leadership Development, Sales, and Staffing interventions.

BSA has been the vehicle that allowed me to focus on my passion; helping individuals be better, for better careers, better companies, and better communities. As BSA continues to provide coaching, training and advisory services across the globe, I look forward to the point where my passion meets with yours.

Jerrell Bravo, CEO & Founder- BSA

Book a free consultation today.